Framery has signed an alliance partnership with United States-based furniture industry leader, Herman Miller. Framery’s products are now available through Herman Miller’s dealer network across North America.
“This alliance partnership is a big step in Framery’s growth story in North America and supplements our future sales objectives,” says Samu Hällfors, CEO of Framery.
The new partnership will have no impact on Framery’s current partnerships with clients or dealers.
Founded in 2010 and based in Finland, Framery products provide innovative solutions for noise reduction and privacy in offices at dozens of the world’s leading brands, including Microsoft, SAP, Deloitte, and PWC.
Framery is committed to continuing its rapid expansion in North America. Currently available at a variety of Framery dealers throughout North America, the company’s award-winning products will now also be offered through the Herman Miller dealer network in the United States and Canada.
“This partnership is strategically aligned with Framery’s global growth ambitions and strategy,” says Samu Hällfors, CEO of Framery. “We already have a large US business with our existing dealers and adding Herman Miller’s strong US dealer network will supplement our existing sales significantly.”
Herman Miller is based in Michigan and was founded in 1905, bringing with it over a century of industry experience as a leading home and office furniture company.
“We are delighted to add Framery—yet another best-in-class brand—to our offering,” says Jeremy Hocking, Executive Vice President of Strategy and Business Development at Herman Miller. “We have enjoyed building a close connection with our Finnish friends and think this new relationship will prove very successful.”
“In recent years Framery has helped hundreds of companies in over 60 countries. We continue our work with our existing North American clients, dealers and now with Herman Miller. Together we can make every day office life more efficient and enjoyable to tens of thousands of American office workers,” continues Samu Hällfors.
Framery in brief
A pioneer and leading company in manufacturing and developing soundproof private spaces, Framery was founded in Tampere, Finland in 2010. All of its products are proudly designed and produced at its Tampere headquarters. Framery is owned by Finland-based Vaaka Partners, along with its company founders and management.
Framery has been the recipient of several prestigious design and growth awards over the years, including: The Internationalization Award of the President of the Republic in Finland (2017) | Muoto Gala, Internationalization Award (2017) | Ernst & Young, Young Entrepreneur of the Year in Finland (2016).