With the reality of a post-COVID-19 world starting to set in, it’s evident that now more than ever, our world’s businesses and organizations need thoughtful, value-driven leadership. We thought we’d share our approach on the subject and what effective leadership means at Framery – through thick and thin.

At Framery, we take a unique approach to the structure of business – a truly flat organization: no strong hierarchy, no unnecessary middle management. We do have “leaders”, but at Framery a leader is any employee that shows the mastery of their job role along with enthusiasm and the ability to guide others to accomplish greatness. While some might view this as merely an alternative definition or perspective, it is a valued approach at the core of Framery’s success. We owe our happy workplace culture and exemplary productivity to our company’s openness to leadership.

We owe our happy workplace culture and exemplary productivity to our company’s openness to leadership.

The reasoning behind this process is simple — CEO and Founder Samu Hällfors believes that management issues often derive from a lack of understanding regarding the expectations for leaders. To mitigate the backlash of complicated management structures, Samu makes it a point to communicate what is expected for each Framerian. What are some of these best practices? Have a look:

  • As a leader, the first step to improving any work culture is to recognize how critical a healthy working environment is to the wellbeing of your business, care enough about it, and take action. Be present and listen to the people that make up your company. Through this strategy, you can identify the commonalities and the controllables that can be improved individually, and ultimately create a happier workplace.
  • Define a set of values that will be the foundation for your company culture. Use these values as an outline and guidance for how to improve your company and be disciplined in sticking to it. Translate these values clearly to the employees, so they can operate at company standard. And remember that actions speak louder than words, now perhaps more than ever. So be the exemplary leader and make sure also your own actions follow the defined values – through these uncertain times and after.
  • Company culture is defined by the weakest link just as much as it is defined by the strongest member of the team. It takes years and years to build a company culture, but it’s easy to lose it if you tolerate any behavior that goes against the company’s well-defined values. Always keep this in mind!

To practice what we preach, we at Framery have a tool for maintaining an open company culture where we are ready to walk the extra mile to make sure everyone feels safe and heard. It’s called the happiness insurance – the world’s first of its kind – and it works in a simple way: if a Framerian feels that something at work strongly decreases their general happiness, as a company we will do everything we can to fix it. If we don’t succeed the person will receive 5000 euros compensation.

Outlining values and expectations for each team member to follow is a guaranteed successful leadership strategy.

While the future of the workplace holds much uncertainty, it’s key that leadership be strong in the face of crisis – guiding employees with a fair, organized structure that provides direction for the company. Outlining values and expectations for each team member to follow is a guaranteed successful leadership strategy, and one that should be diligently executed, especially during a company climate shake-up such as the pandemic we are experiencing now.

Check back on Framery’s blog next week for in-depth predictions regarding the future of the workplace.

CEO's short biography